About Us

About GV Optical

When we say three generations, we mean it. In 1972 Goleta Valley Optical was founded by Don Knauss. His son, Dan, continued the business in the nineteen eighties and currently works together with his wife Jackie and his own two sons Jacob and Jonathon. Together, the Knauss family has grown what was once a small eyeglass workshop into two fully-fledged eyewear centers with the ability to provide fast and personalized service. By teaming up with independent doctors of optometry, GV Optical now has the facility to provide eye exams and optometry care at both of our locations.

About Us

Mission Statement

Take care of our client's vision needs through personalized eyewear, quality eyeglass lenses, and on-site optometry services.

Core Values

  • Communication from start to finish about your needs, our abilities, and the best services available.

  • Collaboration between our staff, our associated eye care community in Santa Barbara, as well as your eye doctor. We promise to be open to teamwork and assist you as best as we can.

  • Respect for ourselves in our integrity to provide an honest and professional experience.

  • Understanding of the differing needs of each unique person and the best ways to meet those needs.

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